Cal State LA Careers

Digital Marketing Specialist

Apply now Job no: 515267
Work type: Staff
Location: Los Angeles
Categories: Unit 9 - CSUEU - Technical Support Services, Administrative, Temporary, Full Time

Bulletin #515267; 6/27/2022


DIGITAL MARKETING SPECIALIST
Public Affairs Communication Specialist II
PaGE/Marketing and Communications

 

Salary Range: $3515 - $6358/Monthly

 

Work Schedule: Full-Time, Monday - Friday, 8:00 a.m. to 5:00 p.m., Friday, 8:00 a.m. to 5:00 p.m. Temporary appointment expires on or before one-year from date of hire, may be extended, may become permanent, exempt classification.

Essential Functions: Under the direction and supervision of the Director of Marketing and Communications, the Digital Marketing Specialist will develop, execute, and manage the implementation and optimization of all digital campaigns for the College of Professional and Global Education to drive brand awareness and prospective student engagement. This will include the development of automated e-mail drip campaigns using the system of record (Hubspot), branded social media campaigns to support program marketing efforts in collaboration with media partners, SEO/SEM campaigns, and the maintenance of digital tools to support content marketing strategies targeting current students and alumni. The Digital Marketing Specialist will work closely with the marketing and communications team to strategize, implement, and monitor campaigns that support brand and program marketing goals. The candidate will also collaborate with key functional areas including programs and student services to optimize campaigns as needed to improve performance and maintain a consistent experience throughout the student lifecycle.  As a Hubspot champion and super user for the college, the candidate will serve as a liaison to front line staff maintaining the Hubspot CRM and as a resource for reporting and user questions.

Required Qualifications & Experience:  Bachelor’s degree from an accredited four-year college or university and two years of experience in traditional and digital marketing. Awareness of marketing automation and best practices for drip/multi-touch campaigns. The candidate should have an understanding of marketing best practices, integrated campaigns to support brand and recruitment efforts, and social media strategy. Proficient in standard office applications including MS Word, Excel, PowerPoint, and Outlook. Excellent interpersonal skills and a “can do” attitude with an ability to adapt to changing priorities in a fast-paced setting. The incumbent should be a strong communicator and detail oriented with an ability to successfully manage multiple projects. He/she should be comfortable taking initiative and appropriately prioritizing work as needed. A background check (including a criminal records check) must be completed satisfactorily before any candidate can be offered a position with the CSU. Failure to satisfactorily complete the background check may affect the application status of applicants or continued employment of current CSU employees who may apply for the position.

 

Desired Qualifications: Work experience in or a familiarity with higher education, nonprofit, or related fields. Traditional marketing experience and an understanding of international audiences is also a plus. Strong writing skills and an understanding of writing for email/ad campaigns and website

 

CSU requires faculty, staff, and students who are accessing campus facilities to be immunized against COVID-19 or declare a medical or religious exemption from doing so. Any candidates advanced in a currently open search process should be prepared to comply with this requirement. The systemwide policy can be found at https://calstate.policystat.com/policy/9779821/latest/ and questions may be sent to OfficeHRM@calstatela.edu.

 

California State University, Los Angeles, as part of the CSU system, is a State of California Employer. As such, the University requires all employees upon date of hire to reside in the State of California.

As of January 1, 2022 the CSU Out-of-State Employment Policy prohibits the hiring of employees to perform CSU-related work outside the state of California.

Closing Date: Review of applications will begin on July 11, 2022 and will continue until the position is filled; however, the position may close when an adequate number of qualified applications are received. A COMPLETED ON-LINE CAL STATE LA EMPLOYMENT APPLICATION IS REQUIRED. RESUMES WILL NOT BE ACCEPTED IN LIEU OF A COMPLETED APPLICATION.

 

The person holding this position is considered a "mandated reporter" under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083 revised July 21, 2017, as a condition of employment.

In addition to meeting fully its obligations under federal and state law, California State University, Los Angeles is committed to creating a community in which a diverse population can live and work in an atmosphere of tolerance, civility and respect for the rights and sensibilities of each individual. To that end, all qualified individuals will receive equal consideration without regard to economic status, race, ethnicity, color, religion, disability, national origin or cultural background, political views, sex or sexual orientation, gender, or other personal characteristics or beliefs.

Candidates must demonstrate ability and/or interest in working in a multicultural/multiethnic environment. Certain positions require fingerprinting. The University actively encourages qualified minorities, women and persons with a disability to apply.  Upon request, reasonable accommodation will be provided to individuals with protected disabilities to (a) complete the employment process and (b) perform essential job functions when this does not cause an undue hardship. We are an Equal Opportunity/Title IX Employer.

To obtain employment information for the impaired call:
TDD Line (323) 343-3670
24-hour Dial-A-Job Line (323) 343-3678

 

Advertised: Pacific Daylight Time
Applications close:

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