Director of Marketing and Brand Strategy

Apply now Job no: 541100
Work type: Management (MPP)
Location: Los Angeles
Categories: MPP, Administrative, At-Will, Full Time

Job No: 541100; 7/8/2024



California State University, Los Angeles, invites applications for the above Administrator II position.


The University:  California State University, Los Angeles (Cal State LA) is one of 23 campuses within the California State University system.  The University is the premier comprehensive public university in the heart of Los Angeles. We offer nationally recognized programs and our faculty have a strong commitment to scholarship, research, creative pursuits, and service.

As a federally recognized Hispanic-serving (HSI) and Asian-American, Native American, and Pacific Islander-serving institution (AANAPISI), Cal State LA recognizes the transformative power of education and embraces its duty to identify and serve the needs of all of its students. The University is committed to creating a community in which a diverse population of students, faculty, and staff can thrive.  


The Position: Reporting to the Executive Director of Strategic Communications, the Director of Marketing and Brand Strategy is to lead initiatives that elevate the image and reputation of California State University, Los Angeles. The Director will craft a comprehensive marketing and branding strategy, positioning the university as a vital contributor to the Los Angeles region's economy, culture, and civil Society. Working with a team of creative professionals, the Director will develop compelling content for diverse audiences, including students, staff, faculty, alumni, community members, civic leaders, donors, prospective students, and their families. Leveraging the team's combined digital marketing expertise, the Director will manage the universities' online presence and develop targeted marketing campaigns in collaboration with other departments. The Director will oversee brand management, ensuring consistency across channels. As the lead expert on the university brand, the Director will ensure a presence across online and offline platforms that advances university goals and complies with regulatory standards. In the Executive Director, the incumbent assumes all responsibilities for the operation of the Office of Strategic Communications. The Director further supports media relations as needed. 

Required Qualifications & Experience: Bachelor's degree from an accredited four-year college or university in Communications, Public Affairs, Public Administration, or a related field. Five years of professional experience, including at least one year in a management role. Experience crafting strategies for web, social media, and publications; in management of writing, graphic design, and web design. The incumbent must have strong proofreading and editing skills. The incumbent must have the ability to work autonomously, exercise sound judgement and discretion, and thrive in a multi-ethnic environment; and to act decisively under stressful situations. The incumbent must have a demonstrated interest and/or ability to work in a multicultural/multiethnic environment. A background check (including a criminal records check) must be completed satisfactorily before any candidate can be offered a position with the California State University. Failure to satisfactorily complete the background check may affect the application status of applicants or continued employment of current California State University employees who may apply for the position.


California State University, Los Angeles, as part of the CSU system, is a State of California Employer. As such, the University requires all employees upon date of hire to reside in the State of California.


As of January 1, 2022 the CSU Out-of-State Employment Policy prohibits the hiring of employees to perform CSU-related work outside the state of California.


Desired Qualifications: Master's degree from an accredited four-year college or university. 


Compensation: Salary is commensurate with experience and qualifications. Salary range is $4,812 - $15,449/monthly. Budgeted Hiring Salary Range $11,000 - $11,667/Monthly. A comprehensive benefits package is provided.


Appointment:  The Administrator II appointment will be made under the guidelines for management and supervisory employees of the California State University.  All rights and benefits associated with this appointment are governed by the Management Personnel Plan. 


Closing DateReview of applications will begin on July 22, 2024 and will continue until the position is filled; however, the position may close when an adequate number of qualified applications are received. A completed online Cal State University, Los Angeles employment application is required. Resumes will not be accepted in lieu of a completed application.


This position is a "designated position" in the California State University's Conflict of Interest Code. The successful candidate accepting this position is required to file Conflict of Interest forms subject to the regulations of the Fair Political Practices Commission.


In addition to meeting fully its obligations under federal and state law, California State University, Los Angeles is committed to creating a community in which a diverse population can live and work in an atmosphere of tolerance, civility and respect for the rights and sensibilities of each individual. To that end, all qualified individuals will receive equal consideration without regard to economic status, race, ethnicity, color, religion, disability, national origin or cultural background, political views, sex or sexual orientation, gender, or other personal characteristics or beliefs.

Candidates must demonstrate ability and/or interest in working in a multicultural/multiethnic environment. Certain positions require fingerprinting. The University actively encourages qualified minorities, women and persons with a disability to apply.  Upon request, reasonable accommodation will be provided to individuals with protected disabilities to (a) complete the employment process and (b) perform essential job functions when this does not cause an undue hardship. We are an Equal Opportunity/Title IX Employer.

To obtain employment information for the impaired call:
TDD Line (323) 343-3670
24-hour Dial-A-Job Line (323) 343-3678




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